Search Engine Optimisation News Blog ://XSEO ::

9 May 2008

Detective sues Google over ad system

An US private detective is filing a lawsuit against Google, accusing it of charging users for posting ads through its AdSense system that they don’t want. When David Almeida signed up for Google’s main advertising product AdWords he believed that by leaving a second optional box blank he was only registering for ads on its search results pages.

Detective sues Google over ad system

5 May 2008

Google on top of the world

Google is top of a league table of the world's biggest brands for the second year running, in a survey conducted by global market researchers Millward Brown. The company, which is owned by the world's second-largest media and communications services group WPP, now estimates the value of Google at $86bn (£43bn).

Google on top of the world

4 May 2008

Google increases market share

Google has hit a new peak with its market share of searches increasing to 59.8% in the US, according to the latest stats released by internet marketing researchers comScore.

Google increases market share

2 May 2008

Google to index hidden pages

Google’s crawl agent Googlebot has started to delve deeper into content hidden behind web forms in a bid to index content previously invisible to the search engine.

Google to index hidden pages

30 April 2008

Google PR Update - maybe

We are seeing reports that there may be a Google Toolbar PageRank update in progress. If you are seeing changes to your PR or Backlinks let us know.

Google PR Update - maybe

29 April 2008

A Pit Opens for Incautious Online Marketers

The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers. We’ve already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation.

A Pit Opens for Incautious Online Marketers

29 April 2008

Yahoo! stalemate slows challenge on Google

Boardroom dilly-dallying over Microsoft’s takeover bid for Yahoo! could have a long-term negative impact on Microsoft’s ambitions to challenge Google, according to several investment experts.

Yahoo! stalemate slows challenge on Google

24 April 2008

Hackers use SEO in malware scam

Hackers targeting search engine results have been using SEO techniques to compromise prominent websites in the latest malware attack using IFrame redirects.

Hackers use SEO in malware scam

21 April 2008

Yahoo! to trial Google ads

Yahoo! has struck a deal with Google to serve up adverts sold through its arch-rival's AdSense system on its own results pages.

Yahoo! to trial Google ads

15 April 2008

Internet marketer tries to trademark SEO

Search engine optimisation companies have been angered by the possibility that they may not be able to freely use the expression SEO to describe what they do, as a cheeky internet marketer has registered for a trademark on the term.

Internet marketer tries to trademark SEO

14 April 2008

Yahoo! and Google friends on OpenSocial

Yahoo! has joined forces with its big rival with the decision to support Google’s OpenSocial developer platform for social networking sites. Google created the interface to allow programmers to develop social networking applications, using standardised code, that will run on more than just the one website.

Yahoo! and Google friends on OpenSocial

9 April 2008

Searches are leading engine for marketing

Businesses are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies, according to the findings of a worldwide study.The survey, conducted by global PR network Eurocom Worldwide, found that nearly 80% of senior business professionals across IT and industry acknowledged the potent force of search engines in delivering their marketing and corporate messages.

Searches are leading engine for marketing

4 April 2008

Mobile web is on the move

Google is seeing an upsurge in search requests from mobile phone users, a powerful sign that the new era of mobile internet use may have finally arrived. Product manager for Google Mobile, Matt Waddell, said that several factors were fuelling the growth.

Mobile web is on the move

2 April 2008

SEM spend exceeding expectations

Spending on search engine marketing (SEM) has exceeded industry projections, as marketers look to shift their budgets from offline and other online methods — according to preliminary SEMPO stats. The Search Engine Marketing Professional Organisation predicts a healthy growth in SEM spending, as search marketing is expected to take budget share from other channels such as print magazines, direct mail and even website development.

SEM spend exceeding expectations

Adv