Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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American Express SEO advice is ill-conceived

Search engine optimization providers backboneITgroup.com have hit out at a flawed American Express guide aimed at small businesses, which questions the value of professional SEO services. Open Book, the American Express practical guide for business growth, has threatened the reputation of ethical optimisation companies by advising business customers to avoid wasting money on so-called SEO specialists.
 
CEO of Backbone IT Group, Richard Unwin, said that these kind of ill-informed statements on the value of good SEO were unhelpful and potentially damaging to their readership.
 
Search engine optimisation, he added, was among the most cost-effective forms of promotion available and it would be a shame if American Express business customers lost out because they had been misinformed.
 
The company, which has offices in the UK and China, believes that the guide has triggered widespread offence in its industry, by mistaking SEO as a way of tricking search engines and eventually landing a website on Google’s blacklist.
 
Head of SEO at Backbone, Andrew Clarke, said that this was simply untrue.
Google, he added, recognised ethical SEO companies as providing useful services for website owners – and these companies worked within the search engine guidelines to increase the level of targeted enquiries for their customers.

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