Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Ask.com goes back to its roots

IAC Search and Media is revamping its flagship search product, Ask.com, with a shift in emphasis towards its semantic roots.
 
The company said that the upgrade would attract more users with improved search speeds of around 30% and by providing more relevant results.
 
The move signals a return to the original strengths of the search engine's predecessor, Ask Jeeves, as it seeks to compete with Google by offering something different rather than trying to be more like it.
 
Managing director for Ask Europe, Cesar Mascaraque, said that by trying to be everything to everyone, Ask actually managed to be nothing to no-one.
 
He said that he viewed Google as the boy racer- but as you grew older and more mature, you looked for other things such as trust and safety.
 
Ask CEO, Jim Safka, said that he saw the next two years as an opportunity to grow market share by using semantic technology to provide results that better reflected the purpose of the query.
 
He said the search engine was expanding the depth and breadth of its structured data to bring users

Comment:

Become a Fan on Facebook

Follow Matt on Twitter