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Search
Engine Optimisation Web Log (BLOG) | This News Blog is
dedicated to bringing news, information and innovations targeting the
Search Engine Optimisation industry.
Blogging boosts search ranking quicklyBlogging can get your company shooting up the search rankings and form part of an effective SEO campaign, according to a leading online industry magazine and blog spot.
Contributor to MediaPost's Search Insider, Ambar Shrivastava, is advising firms to start a corporate blog as a way of trying out search engine optimisation without committing to major website changes or paying for expensive pay-per-click advertising.
Shrivastava said that blogging could quickly bring higher organic search rankings, because search engines favoured sites that were regularly updated.
Since everyone competed on the most popular words, she suggested trying to blog about slightly less competitive topics.
That way, she explained, a site had the ability to rank for those terms.
Co-founder of software manufacturer Compendium Blogware, Chris Baggott, has also been extolling the virtues of blogging as a way for smaller businesses to bolster their marketing efforts.
He said that blogging gave organisations a human voice.
This could appeal to consumers, he added, and therefore improve customer acquisition.
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