Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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Changing economic climate, changing SEO

The economy is in turmoil and companies are reviewing their marketing budgets and strategies. So what is the likely impact of the economic downturn on SEO?
 
The search engine marketing industry looks comfortably placed to ride the current economic storm as companies are continuing to shift their marketing spend from offline to online strategies.
 
Earlier this year, the Search Engine Marketing Professional Organisation (SEMPO) predicted a healthy growth in SEM spending despite an impending recession, with search marketing expected to take budget share from traditional offline channels such as print magazines and direct mail.
 
CEO of SEO/SEM company eBrandz Inc, Milind Mody, agrees.
 
But he suggested that search engine marketers might have to scale down branding campaigns in favour of tactics which yielded great short-term as well as long-term return on investment.
 
Mody thinks that local search tactics will become increasingly important as client reviews and customer ratings form an important aspect of local search SEO.
 
He said that reviews also helped in branding and reputation management and recommended that SEOs work with clients on getting their customer ratings and reviews on local search engines.

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