Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Cool response to Google rival launch

A team of former Google engineers has launched a new search engine, claiming that it has three times the coverage of the web as that of rival and front-runner Google.
 
The Californian start-up came up with the name Cuil.com, pronounced cool.com, which comes from the Gaelic word cuil meaning knowledge.
 
But it wasn't such a cool start for the search fledgling, with servers unable to cope with demand and reports of inaccurate results to queries.
 
Cuil president Anna Patterson had been involved in the development of Google's search index. Her husband, company chief executive Tom Costello, has past Google connections and Cuil's head of engineering Russell Power also worked for the search giant.
 
They secured $33 million of Silicon Valley investment for the project, which is designed to challenge Google by reaching parts of the web that its rival doesn't.
 
The search engine offers a different ranking system from Google and certainly has a different look and feel with results appearing in magazine-style columns rather than vertical listings.
 
Patterson said that Google had looked pretty much the same for 10 years now and she could guarantee it would look the same a year from now.
 
Allen Weiner of IT analysts Gartner Inc warned that it might no longer matter how good Cuil or any other challenger was- as Google had become so synonymous with internet search.

Comment: