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Editor: Matt Paines

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Cutts offers search engine tips

Matt Cutts, from search engine Google, has revealed a few tips to help webmasters better optimise their websites.

In a recent online interview he said that that the more relevant links you have, the more pages of your site will be indexed. He explained that the number of pages that Google indexes from a website is roughly proportional to the PageRank. This means that more pages of a website will be indexed if it has many inbound links.

He went on to explain that a slow server can cause problems, as can duplicate content.

If you imagine Google crawls three pages from a site, and then discovesr that the two other pages were duplicates of the third page, the search engine will drop two out of the three pages and keep only one, he explained.  That's why it looks like it has less good content.

Cutts also indicated that if you link from one page to a duplicate page, it can mess up the PageRank.

Other topics covered in the interview included affiliate pages, which don't get high rankings - especially if they are very similar to other pages.

Meanwhile Google might stop crawling a website with a lot of web pages but thin content, so it pays to be wordy, and Cutts also suggested that the search engine does not want you to sculpt your website for PageRank reasons.

The best way to pass link power from one page to other pages is to have a good website navigation, he said, but JavaScript links should still be avoided.

Finally Cutts stressed that Google does not like paid links and the search engine doesn't want advertisements to affect search engine rankings.

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