Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Facebook plans to topple search engine giant

Social networking site Facebook has announced its ambitions to topple search engine Google as the world's most popular website.

At a recent developer conference it unveiled a series of products aimed at helping the company achieve dominance of the internet.

The new tools will make it easier for users to take their friends with them as they browse the web, according to Facebook founder Mark Zuckerberg, who also said the company was building toward a web where the default is social.

Zuckerberg went on to say that the web is at a turning point and that the way forward was to have friends, or what he described as a social graph, to guide internet users online.

The most significant new tool announced at the conference was an open graph protocol to let publishers tag their content by type along with a 'Like' button that partner sites put on their webpage.

This allows users to indicate what they like on a website, from photographs to news items and from clothes to music. This information is then be stored by Facebook in the same way it already stores connections between people.

At the same time any website will be able to take those individual preferences and use them to tailor a more personalised online experience for the user and their friends.

Significantly this only happens when users are logged into Facebook, making it easy to make any internet page a Facebook page, explained Bret Taylor, Facebook's director of platform.

Comment:

Become a Fan on Facebook

Follow Matt on Twitter