Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Google brings the web to TV

Search engine giant Google has launched a new service aimed at bringing the internet into the living room.

The company's new smart TV service unites live television with the web, allowing viewers to search both live channels as well as content from websites such as YouTube.

Special TV sets - or normal TVs connected to a Google box - will also allow people to access the web and download applications.

Rishi Chandra from Google is reported as saying that video should be consumed on the biggest, brightest, best screen in the home, the television, rather than a PC or mobile.

The first specially adapted TV sets, produced by Sony, and are expected to go on sale later this year.

Chandra went on to say that there are currently 4bn TV users worldwide and that around $70bn was spent annually on adverts in the US alone.

There is no better medium to reach a wider and broader audience than TV, he added.

However experts have pointed out that there have already been several attempts to connect televisions to the internet, but none had been very successful.

The new service, which streams shows from the web using Google's Chrome browser, was announced at an event in San Francisco which also saw the launch various initiatives, including an update to the company's Android operating system and an open source video project called WebM.

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