Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Google publishes own SEO guide

Search engine optimisers can now boast that their industry has its first official guidebook, with Google publishing its own summary SEO guide online.
 
But the optimisation market need not have sleepless nights about their livelihood, as the guide falls a long way short of unlocking the secrets of getting first-page rankings for queries. After all if they told you that everyone would be doing it, so no one would be top for long.
 
Nevertheless, the document offers some excellent SEO starter tips aimed at webmasters who are new to the area of search engine optimisation.
 
The compact 22-page PDF provides practical tips on the fundamentals of SEO, ranging from URL structure and sitemaps to creating quality content and how to make best use of page titles and description meta tags.
 
The search giant said that the document first began as an effort to help teams within Google, but it decided it would be just as useful to webmasters.
 
As an SEO consultant I welcome the guide, we have been doing the same ourselves with free SEO tutorials for years. The fact that Google have gone further than before, much further than the Webmaster Guidelines is a positive step for small sites that cannot afford to employ an SEO. It is also a help to enlighten customer understanding of the work of the SEO professional, hopefully making a distinction between the organisations tha can do the job and those that haven't a clue but sell their services on smoke and mirrors.

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