Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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Google set for long reign

Google looks set to rule the roost in search for a long time, as recent events reignite the industry debate about whether anything can challenge the internet giant's supremacy.
 
According to recent figures, Google is now close to cornering the US search market with a record market share of nearly 71%.
 
Then there is the recent and much hyped launch of Cuil, which dubs itself as the world's biggest search engine.
 
However, many believe it is a long way from ever becoming the biggest in terms of users.
 
Blogger and SEO manager at independent media specialists Mediavest, Peter Young, shares this view but reckons Google's dominance will eventually come to an end- though not for a good few years yet.
 
He doubts that Google's immediate competitors in traditional search- Yahoo!, MSN and Ask- can make inroads into Google's territory, even if a merger between Microsoft and Yahoo! went ahead.
 
Young said that some of the latest solutions such as the Searchme, which displays results in the same way as Apple's Cover Flow, potentially provided a glimpse into the future of search.
 
He also highlighted how social and vertical search sites, such as Linkedin and Rightmove, had carved out a niche in specialist search.
 
But Young suggested Google's biggest threat might come from further afield- Baidu dwarfs Google in China with 69.5% market share.
 
And he said that here only time would tell.
Google looks set to rule the roost in search for a long time, as recent events reignite the industry debate about whether anything can challenge the internet giant's supremacy.
 
According to recent figures, Google is now close to cornering the US search market with a record market share of nearly 71%.
 
Then there is the recent and much hyped launch of Cuil, which dubs itself as the world's biggest search engine.
 
However, many believe it is a long way from ever becoming the biggest in terms of users.
 
Blogger and SEO manager at independent media specialists Mediavest, Peter Young, shares this view but reckons Google's dominance will eventually come to an end- though not for a good few years yet.
 
He doubts that Google's immediate competitors in traditional search- Yahoo!, MSN and Ask- can make inroads into Google's territory, even if a merger between Microsoft and Yahoo! went ahead.
 
Young said that some of the latest solutions such as the Searchme, which displays results in the same way as Apple's Cover Flow, potentially provided a glimpse into the future of search.
 
He also highlighted how social and vertical search sites, such as Linkedin and Rightmove, had carved out a niche in specialist search.
 
But Young suggested Google's biggest threat might come from further afield- Baidu dwarfs Google in China with 69.5% market share.
 
And he said that here only time would tell.

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