Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Green predicts where Google rank will go

Search engine optimisers have gone to great lengths to unlock some of the secrets of how Google ranks pages. But what else might the internet giant use to ascertain relevancy in the future?
 
Top media blogger, Leon Bailey Green, has predicted some of the most likely techniques that Google could be building into its ranking system.
 
Green suggested that Google could be developing technology to recognise brands and product names within video content.
 
With Google owning YouTube, he added, it was in a prime position to build technology which could analyse words used within user-generated videos.
 
He also thinks Google could use its Gmail to rank websites by their mentions in email.
 
Green argued that we all trusted our email contacts to send us useful and relevant links, making this technique potentially invaluable.
 
He also said that companies such as Market Sentinel had software that understood the sentiment of online conversations.
 
There have been incidents in the past where brands had inadvertently got SEO friendly links out of bad publicity.
 
So Google, he added, may eventually be able to evaluate the quality of links by understanding the difference between positive and negative conversation.
 
As many of the methods search engines use in their algorithms remain strictly incognito, according to Green, some of these ideas could be already here.

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