Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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Journalists turn to blogs for advice

New research has highlighted just how much journalists are using blogs to get ideas and information for their articles. A PR company surveyed leading journalists and found that four in five used blogs as the primary or secondary source of information.
 
A quarter said that blogs make their jobs easier and surprisingly nearly half leave messages on the blogs they visit to get information.
 
As for using blogs as sources, 20% had already done so while 18% had done but reported it as a rumour.
 
One in five said they would use the information in a blog if it was confirmed by an independent source, while a further 16% only trusted blogs from a ‘reliable’ news source.
 
Of the business-to-business journalists sampled, more than 60% spent more than 20 hours a week online and they use podcasts and RSS feeds for inspiration for articles and only two per cent said they would not use blogs as a news source.
 
The company produced the research to highlight how influential blogs have become as a source of news and information – especially in areas where there is a requirement for specialist knowledge.

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