Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Microsoft eyeing deal to buy Yahoo!

Microsoft could be getting ready to make a bid for Yahoo! as part a plan to thwart Google.

The two companies have entered into talks but industry watchers have mixed views on the deal.

One industry analyst said the buy-out has been on the cards ever since Google came into the picture and they can't imagine a more perfect deal because they can't find a stronger buyer than Microsoft. And even though the deal may be scrutinised at a political and regulatory level, everyone knows in the end it would go through.

However, others dismiss a takeover as the two companies have such different cultures and Microsoft usually prefers to buy small companies with interesting technology.
According to insiders Microsoft made an offer believed to be in the region of $50 bn which was spurned by Yahoo!

Those in the know see the proposed deal as an indicator of problems with in-house efforts at Yahoo! and Microsoft and also a sign of Google's dominance in the internet search market. (or may bethey just need another Search Champs)

There is a recognition that Yahoo! and Microsoft both need to create a bigger presence in advertising terms to compete with Google.

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