Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Only half internet community uses search

Search engines could extend their reach and bolster their revenues - if they can find a way to tap into the huge volume of internet users who still do not regularly use search.
 
A survey of 2,251 American adults carried out by the Pew Research Centre has revealed that only 49% of people who go online make use of search engines every day.
 
But the good news for Google and its rivals is that this figure is steadily rising, representing a growth of 69% since 2002 when only a third of those who used the net were daily making search queries.
 
Email remains the most popular online app, with 60% of internet users checking and sending messages on a typical day.
 
The research also highlighted how the popularity of search correlated with social factors, such as education and income.
 
Internet users with a higher level of education are most likely to use search, with 66% of college graduates using a search engine every day. This compares with 32% of those with just a high school education.
 
Search engines are also more popular with higher earners. Of the internet users who earn more than $75,000 (£38,000) a year 62% search the web each day. By contrast, only 36% of those earning less than $30,000 (£16,000) use a search engine daily.

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