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Editor: Matt Paines

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Optimise your press releases

Companies that are not harnessing the power of SEO can still get themselves a presence in search engine results if they have an ongoing PR campaign.
 
President and CEO of internet marketing company VIZION Interactive, Mark Jackson, warned companies that used only traditional PR channels that they could be missing out if they didn't optimise their releases for the digital medium.
 
Jackson suggested that press release optimisation could complement other marketing efforts and bolster an overall campaign.
 
He said that getting a few important details right, such as choosing the most appropriate PR release syndication service, would get those releases to rank and
indirectly raise a company's profile.
 
A catchy headline for the release was a must, he stressed, or else no-one would read it. It should also ideally include at least one keyword phrase that visitors might search on.
 
He also highlighted the importance of getting keywords into the first paragraph and getting other websites to link to the release, along with choosing the right title and header tags.
 
And don't just send releases to syndication services, he concluded, as they should also be published on a company's own website.
 
He said the more pages, the better- because search engines loved sites that regularly added new keyword-rich pages.

Comments

21-08-2008 Lalit Wason
Great Post! Keep it up SEMGURU Search Engine Marketing Education Blog.

15-08-2008 Priscila Ramos
Besides, reports always turn to the Internet to find new stories. So, an optimized press release can be noticed for a very long time.

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