Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Pound spells shift to international SEO

British exporters are getting a much-needed boost from the weakening pound, which is opening new opportunities for online marketers to target overseas customers with international SEO.
 
With the pound approaching parity with the Euro, Europeans in particular are increasingly looking to the UK as the place to buy goods and services at knockdown prices.
 
But specialists in international SEO are warning companies that directing their online marketing efforts towards Europe doesn't simply mean translating their website into the language of the country they're targeting.
 
Content should also be localised, which means adapting translations in such a way that they reflect the culture and interests of the target country so that the content is meaningful and natural to them.
 
International search optimisers also have other factors to consider, such as the fact that search behaviour varies considerably from one country to the next.

Internet users in some countries rely far more heavily on local search engines and far less on the big international players such as Google and Yahoo.
 
Some cultures have a greater preference towards blogs and forums, whereas others make more use of price comparison sites.
 
And finally, successful international SEO demands rigorous keyword research to establish what terms are getting search volume in your target country.

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