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Editor: Matt Paines

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Search engine sees brand value rise

The brand value of the world's most popular search engine, Google, is souring despite the recession according to a recent study.

Interbrand's survey of global brands reveals the search engine's brand value now stands at $31.9bn (£19.5bn) - a rise of 25% on last year.

Google saw the biggest rise of any brand, in a year that the total value of the world's top 100 brands fell.

The world's two most valuable brands remained Coca Cola and IBM, with Google currently standing in seventh place. Microsoft retains its position in third place with a brand value of $56.6bn.

Other IT related companies in the top ten included Intel in ninth place with a brand value of $30.6bn and Nokia, fifth with $34.8bn.

In a year when some banks were taken under government control and others fought off collapse, the value of financial brands plunged.

Car companies also had a difficult year with Toyota, Mercedes Benz, BMW, Volkswagen and Porsche all seeing their brand values fall.

Alluding to the poor performance of bank and car brands, Interbrand said that some historically valuable brands normally associated with scale and stability experienced a very bad year.

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