Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Search engines to find Tweets

Microblogging site Twitter has signed a series of deals that will see messages - otherwise known as tweets - entered into the Microsoft and Google search indexes.

As a result, tweets will show up in Bing and Google search results almost as soon as they show up on Twitter.

Microsoft has even set up a stand-alone Twitter search page accessible via its Bing site whilst Google plans to launch a similar service in the next few months.

Parts of Twitter already show up in some search results although they tend to be for individual accounts or messages that have been archived.

The deals highlight the growing importance of real-time search and further intensify the rivalry between Microsoft and Google.

Marissa Meyer, Google's vice president of search products is reported as saying that the inclusion of real-time results could aid some searches. For example, anyone searching for details of a ski resort could also get updates from people who are actually there, she explained.

Both companies are coming slightly late to real-time search. Companies such as OneRiot, Crowdeye and Collecta already provide such feeds whilst firms such as FriendFeed offer real-time updates within groups of friends and colleagues.

Neither Google nor Microsoft have revealed the financial terms of the deals with Twitter.

I have misgivings about the news from an SEO point of view, as I can see the black hat spammers distroying Twitter as was almost done with blogs and Wikipedia.
see
Google and Bing make a deal with Twitter but expect TwitterSpan the next big thing.

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