So you think your boring product won't go viral

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Editor: Matt Paines

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7 September 2010

So you think your boring product won't go viral

All too often we hear the remark, "BUT OUR PRODUCTS ARE BORING AND WONT GO VIRAL" think again how boring is correction tape?

This is where good creative folks (I hasten to add, which we are not) are worth their weight in gold. What the hell has a bear got to do with correction tape anyway? but then does it matter, this Ad works without and connection. Nice one Tipp-Ex (well their creative agency anyway)

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