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Editor: Matt Paines

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Telegraph has Eye on SEO

Satirical magazine Private Eye has made The Telegraph the latest victim of its mocking banter by attempting to pour scorn on its search engine optimisation methods.
 
The Eye turned to the newspaper's SEO as its latest example of the shallow hypocrisy in the media, in the magazine's Street of Shame section, by lampooning the Telegraph's techniques for drawing in high volumes of web traffic.
 
The Eye said that news hacks were sent a memo three or four times a day from the website boffins listing the top subjects being searched in the last few hours on Google.
 
They were then expected to write stories accordingly, it continued, and/or get as many of those keywords into the first paragraph of their story.
 
Shane Richmond, who writes about technology for The Telegraph, was quick to point out that what the newspaper was doing was hardly new and that rivals The Times, The Guardian and The Mail all employed similar SEO techniques.
 
He said that SEO was about writing and structuring a story in such a way that it could be found online.
 
Doing that, he added, enabled a website to reach readers who didn't visit, and perhaps didn't even know about it.

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