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Engine Optimisation Web Log (BLOG) | This News Blog is
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URL liberalisation triggers new scam fearsPlans to relax the restrictions on the use of top-level domains have sparked fears of cybersquatting by criminals registering well-known brand names and profiteering from their popularity.
The Internet Corporation for Assigned Names and Numbers (ICANN) has announced that it is to lift restrictions whereby users can only register URLs that end with one of its short list of allowable top-level domain names.
The change is likely to usher in a second internet gold rush, where buyers scramble to snap up the most desirable addresses on the web.
And the new rules will also burn a serious hole in the pockets of leading brand names, as they will need to register many more domain names to prevent internet carpetbaggers from exploiting their brand.
Along with the familiar top-level domains such as .com, .co.uk and .org, the new scheme will make way for a new generation of URLs with endings such as .sport, .news and .love.
Jonathan Robinson of domain management service NetNames described the move as the equivalent of opening a can of worms in terms of online infringement.
With varying fee estimates, he added, it could well turn out to be an untenable marketing expense for some.
Thomas Herbert of top web-hosting company Hostway said that cybersquatting could turn into a far greater problem, with companies struggling to protect their websites and intellectual property.
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