Yahoo Switches to Bing for Organic Search Results

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25 August 2010

Yahoo Switches to Bing for Organic Search Results

Following the search alliance it formed with Microsoft last year, Yahoo has announced that Bing is now officially powering all of its organic search results in the U.S. and Canada, meaning webmasters and search-engine optimization professionals need only focus their efforts on one major engine besides market leader Google. Full Article

The balance of usage is different in the U.K. to that of the U.S, Google having a greater share of the market. That said, in my opinion, this will be a positive step for the future hopefully providing choice to advertisers and keeping the market competitive overall.

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