Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Yahoo defends its search engine position

Yahoo says it is not planning to abandon the search engine game despite falling market share in a business it helped create.

The company recently held a press event to address misconceptions about its search efforts.

The company said a deal to let Microsoft's Bing power searches on its sites might have led many to think it had abandoned one of its core businesses.

Shashi Seth, head of search at Yahoo said his company has been in search, is in search and will continue to be in search.

He went on to say that Yahoo will continue to show innovation and drive lots of great features and products into the marketplace intended to wow its users.

The deal with Microsoft is expected to be complete in the next few months, subject to the regulatory process.

Many search engine experts have said the partnership signalled Yahoo's departure from search but during the SearchSpeak presentation at its Yahoo's California headquarters, a series of executives defended the company's commitment to search.

They also unveiled a number of products Yahoo believes will solidify its position in the market.

These included a way to look for restaurants on a smartphone using a finger to draw a circle on a map and shortcuts to organise related content and a variety of information without having to type in the search bar.

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