Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Yahoo fights back

Yahoo is striving to make the web more personal in an effort to stop users abandoning it in favour of social networking sites such as Facebook.

In recent times it has face criticism from industry experts who believe the company has lost its way after the internet pioneer said it also wanted to be known as a technology company and not a media company.

Furthermore, a recent study showed it has lost its number two search engine spot in the US to Bing, page views have slipped and a number of product launches have failed to excite a sceptical press.

Now the company is fighting back and after 100 days in the job as chief products officer, Blake Irving has unveiled a three-year vision for the company.

He said users are going to see things that happen fast, that are innovative and that make customers and advertisers delighted.

At an event in California the company also announced a new version of Yahoo mail that is faster, has an improved user interface, blocks spam and integrates with Facebook and Twitter.

Other announcements included a fresh layout in Yahoo Search that presents more content around entertainment and news searches and an iPad and tablet app due for release in 2010/2011

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