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Editor: Matt Paines

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YouTube to share video profits

People who post videos of YouTube could soon share in the profits they generate.

The popular site already shares ad revenue with the owners of copyright material that is frequently uploaded but the new scheme aims to identify hugely popular videos from individuals.

YouTube will be notifying them that they can become advertising partners and although the Partner Program will start in the US, an international version will be launched in the near future.

While a great deal of legal wrangling has surrounded the posting of copyright material such as movie clips on YouTube, the more prevalent phenomenon recently is the so called, viral video.

Such videos are typically made by individual users and the most entertaining get posted in many other places and as a result get a rapidly growing number of views.

A number of users who regularly post such hugely popular videos have already been approached for the partnering scheme, but YouTube's aim now is to track the rising popularity of one-off viral videos.

According to YouTube product manager Shenaz Zack, these individual video partnerships recognise the role popular one-off videos play on YouTube, and have helped many people earn thousands of dollars a month.

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