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Search
Engine Optimisation Web Log (BLOG) | This News Blog is
dedicated to bringing news, information and innovations targeting the
Search Engine Optimisation industry. 
Linkbaiting is no stopgap SEOLast week at SES London, much of the discussion centered around LinkBait. Companies are hearing how sites such as Digg can generate thousands of visitors and links in one day and are looking to tap into social media as a quick-fix internet marketing solution.
The perfect crimeYet again this week we have been approached to identify the cause of a severe loss of rankings with nothing obvious. Unlike the BlackHat Linking which manifested earlier in the week, this is something more sinister.
Free advertising or cheating the search engines?Matthew Inman’s badges and widgets, designed to boost his websites in the search rankings, may well be ingenious – but will they end up falling foul of search engine guidelines? This is the question posed by Michael Pollitt.
Free advertising or cheating the search engines?
Black hat SEO blamed for GoCompare Google penaltyGoCompare has slipped down Google’s rankings as a result of what search experts believe to be a penalty imposed by the search engine. The insurance comparison website has slipped from top spot to seventh in Google’s search results for the keywords car insurance.
Black hat SEO blamed for GoCompare Google penalty
Firms need to broaden search scopeCompanies are not thinking outside the box when it comes to search and, as a result, they could be missing out on influencing wider search results.This is the view of Patrick Altoft from Blogstorm, who feels that companies are two slow in cottoning on the fact that search is broadening and websites such as Google are including more elements like news.
Firms need to broaden search scope
Social networking hits Google profitsSocial networking has been cited as one of the main reasons why Google’s profits have slumped. The search engine posted a 17% rise in profits for the last quarter, which is down markedly on the 46% rise it achieved the previous quarter.
Social networking hits Google profits
I can't believe Wal-Mart is offering SEO, as well as butter.Rumours have been rife for weeks and many people having been checking their calendars to make sure it's not an April Fools' Day joke.But apparently it's true. Wal-Mart has started to offer SEO and SEM services.
I can't believe Wal-Mart is offering SEO, as well as butter.
Increasing search visibility on social media sitesApplying leverage to social media sites to increase search visibility is vital for SEOs - according to a leading social media consultant. Muhammad Saleem looked at ways in which SEOs could generate long-term results of higher search ranking from link-building.
Increasing search visibility on social media sites
Microsoft in bid for YahooIn a recent move Microsoft has made an offer to the Yahoo stakeholders an offer equating to more than a 60% premium on their shares. Given the not to impressive earnings announced the stock price of Yahoo shares has been a little depressed making it an ideal target for a takeover
What can you still get away with in SEO?About a year ago, in fact SES London 2007 if I am not mistaken, there was a log of fuss relating to “Google bombing” and that Google have over come the problem. The process of bombing is generating inbound links to a website that influences its ranking for a given search phrase. The classic was “miserable failure” (at George Bush) and “waffle” (at John Kerry).
What can you still get away with in SEO?
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