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Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

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29 July 2010

Details of 100m Facebook users collected and published

Ron Bowes used a piece of code to scan Facebook profiles, collecting data not hidden by the user's privacy settings. The list, which has been shared as a downloadable file, contains the URL of every searchable Facebook user's profile, their name and unique ID.

Details of 100m Facebook users collected and published



28 July 2010

Reported increase in people falling for scams that involve the "Google Checkout " name

Many people have recently been falling for scams that involve the Google Checkout name. There is an extremely long thread at Google Web Search Help with dozens of people who were scammed out of tens of thousands of dollars through Google Checkout.

Reported increase in people falling for scams that involve the "Google Checkout " name



27 July 2010

If you are female, in full time work, between 18-34yrs and have a mobile, statistically, you are a social networking god

Robin Good discusses the latest Edison Research report here some interesting data charts showcasing trends and traits of active social networkers compared to those of the normal population at large.

If you are female, in full time work, between 18-34yrs and have a mobile, statistically, you are a social networking god



27 July 2010

Yahoo Japan to adopt Google search results, departing from Yahoo Inc and Bing deal

Yahoo Japan, Japan's biggest Internet portal operator, said on Tuesday it will adopt U.S. rival Google Inc's search engine and advertisement delivery system and provide Google with its data.

Yahoo Japan to adopt Google search results, departing from Yahoo Inc and Bing deal



26 July 2010

Facebook Hits 500 Million Active Users

Facebook now ranks fourth among global Web properties in terms of unique users, according to comScore. It still lags behind Google (932 million), which will likely be the first Web company to reach 1 billion monthly users, as well as Microsoft (789 million) and Yahoo (622 million).

Facebook Hits 500 Million Active Users



23 July 2010

SEOs Split On Buying Links From Brokers

Two weeks ago, SEORoundTable ran a poll asking if you would buy a text link from Text Link Ads or another link broker. They had well over 300 responses and the results are now out.

SEOs Split On Buying Links From Brokers



22 July 2010

Google Wins Patent For Cursor-Driven Search Relevancy

The patent allows Google to explore methods to serve more relevant search results based on your mouse pointer movements on the page. This sounds like the "wheel" is up for a re-invention!

Google Wins Patent For Cursor-Driven Search Relevancy



22 July 2010

Research Finds Email Still Beats Social Media for Consumer Attention

According to Econsultancy's US Research Director, Stefan Tornquist,

Research Finds Email Still Beats Social Media for Consumer Attention



21 July 2010

Hitwise UK Reports The Times Traffic Loss from Paywall is "Less Than Expected"

Maybe Rupert Murdoch will get the last laugh. According to the headline of today's post by Robin Goad, the Research Director at Hitwise UK,

Hitwise UK Reports The Times Traffic Loss from Paywall is "Less Than Expected"



19 July 2010

The insane world of “No linking Policy” – what happened to the interNET?

I've come across issues of companies having no lining policies before, having said that it has only been twice in 15 years of SEO. But it appears to be on the rise, Lisa Myres came across an extraordinary group of well known companies that have a no linking policy. Why "extraordinary"?, fundamentally if no one linked to them they wouldn't do well in search, I can't but wonder if they would change their policy if their ranking and traffic were to start to dissolve.

The insane world of “No linking Policy” – what happened to the interNET?



17 July 2010

Google Changes Google News Design Based On Complaints

Google's redesign of its news area is being revamped after significant use complaints.

Google Changes Google News Design Based On Complaints



17 July 2010

Beware of Google Business Photos Scam

Some people are trying to take advantage of those unaware that the relaunched Google Local Business Center, now known as Google Places, is free.

Beware of Google Business Photos Scam



16 July 2010

Yahoo to Switch to Bing's Organic Results Next Month

In an update sent to advertisers today, Yahoo said it will begin serving organic search results from Microsoft's Bing engine from August or September onwards

Yahoo to Switch to Bing's Organic Results Next Month



16 July 2010

Are We Over-Engineering the Link Graph?

In an excellent case study by Nichola Stott, earning rankings from links and anchor text is changing.

Are We Over-Engineering the Link Graph?



16 July 2010

Double-digit market share for Bing

Microsoft s Bing has captured 12.7% of the search engine market within just 12 months of its launch according to a new report by industry analysts

Double-digit market share for Bing



15 July 2010

International Link Building -- the Best of the Whole World

The absolute best thing about the Internet is having no country borders. You're only a mouse click away from websites all over the globe, allowing you to chat, share, and trade with anyone, anywhere, anytime.

International Link Building -- the Best of the Whole World



15 July 2010

Since Caffeine, Google is crawling deeper but not ranking low value pages

It would appear that since the MayDay update and Google's Caffeine that large sites are being indexed more often, deeper but the search engine is making decisions on which pages have value and which don't, possibly explaining the loss of

Since Caffeine, Google is crawling deeper but not ranking low value pages



14 July 2010

10 Top Tips to Secure Social Media Success

Social media is constantly developing. The sooner you get on board and up to date, the sooner you can take advantage of all the exciting new technologies and opportunities

10 Top Tips to Secure Social Media Success



14 July 2010

Bing Almost Doubles Search Share In a Year

On June 1, 2009 Bing's market share, according to Hitwise was 5.25%. A year later, according to Hitwise it is 9.85% share. If you do the math, that is about 88% growth year-over-year, not too far under double growth!

Bing Almost Doubles Search Share In a Year



13 July 2010

The Death of Natural Linking

The implications of Rand's post are clear. Get working on social media now, as it will become a big ranking factor for the future.

The Death of Natural Linking



12 July 2010

Publishers Abusing Google's DMCA Policy

Google's DMCA Policy, some Adsense publishers have had their ads deactivated over bogus DMCA filings.

Publishers Abusing Google's DMCA Policy



12 July 2010

E.U. Confirms Google's AdWords Does not Breach Trademark Law

In a ruling made last week, the European Court of Justice (ECJ) confirmed that Google's AdWord's advertising product does not break European trademark laws by allowing its advertiser clients to bid on trademarked keywords.

E.U. Confirms Google's AdWords Does not Breach Trademark Law



9 July 2010

Search engine celebrates Chinese license renewal

As a generic group SEO's will be relieved at news that the Chinese government has renewed Google's licence to operate in the world's fastest growing market.

Search engine celebrates Chinese license renewal



9 July 2010

Users Switching Away to Bing After Google News Site Change

On July 1st, Google News launched a redesign of it's site. Nobody likes change but there have been a significant number of complaints, the changes to the site are reported to being responsible for users switching away.

Users Switching Away to Bing After Google News Site Change



8 July 2010

Facebook Defends Ad Offerings as Another Privacy Lawsuit Surfaces

As Facebook battles privacy lawsuits filed by consumers and scruitiny from legislators about data security and privacy, the firm aims to educate people about Facebook advertising and the data driving it.

Facebook Defends Ad Offerings as Another Privacy Lawsuit Surfaces



7 July 2010

10 Link Building Secrets

Let me make it clear to start with, there are none, or at least none that I'm going to share here. The bottom line is, just as at conference, as soon as

10 Link Building Secrets



6 July 2010

News International have closed the free trial on web news

The Paywall is now locked down on News Internationals web sites, is this the start of the end of free news on the web? Time will tell.

News International have closed the free trial on web news



6 July 2010

Social Engagement

How do you engage the visitors on your site? Insights from the developers of a social networking site

Social Engagement



6 July 2010

European Policy on Privacy Re-Think

European Union to force the search engines to store your searches and IP addresses

European Policy on Privacy Re-Think



4 July 2010

Yahoo Testing Bings Search

Breaking: Yahoo Now Testing Bing's Search Algorithm & Results?

Yahoo Testing Bings Search



2 July 2010

Google XML Sitemaps Now Supports Multiple Types: Is the Sitemaps Alliance Over?

Google announced you can now use a single sitemap file for all the various content types.

Google XML Sitemaps Now Supports Multiple Types: Is the Sitemaps Alliance Over?



2 July 2010

Google seeks China compromise

Search engine Google is hoping that its latest proposals will win over authorities in China who have threatened to remove its license to operate there.

Google seeks China compromise



 

 

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