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Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

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30 June 2008

Google approaching 75% market share

Google has hit yet another high, as the latest figures released by web analytics company Compete show that the search giant is increasing its market share. Proportionally, it is handling more of our searches, and if the trend continues it could be serving three quarters of all queries within just a few months.

Google approaching 75% market share



26 June 2008

Brand backlash over Google keyword policy

Google may need to rethink its keyword bidding policy after the Wall Street Journal reported that many leading US companies were up in arms on the search engine's decision to relax its rules on trademarked terms.

Brand backlash over Google keyword policy



23 June 2008

Google revamps custom business search

Google is to reach out to the corporate market by giving its customised business search a makeover with a range of enhancements, allowing businesses to offer searches to its visitors, which are tailored to their needs.

Google revamps custom business search



21 June 2008

Traditional media want Google's freedom

Leading figures from the traditional media have spoken out against the widening imbalance between the tight regulation of their industry sector and the free hand that digital rival Google enjoys.

Traditional media want Google's freedom



18 June 2008

It May Be Summer, But It'll Be Christmas Before You Know It

There’s a strange inversion in the seasons that can’t be attributed to global warming. Christmas is when all the holiday advertising starts, and any time now we’ll be seeing Christmas presents appearing in the shops. Which means that savvy Internet marketers are spending the summer getting their sites ready for Christmas.

It May Be Summer, But It'll Be Christmas Before You Know It



16 June 2008

Blogging blunders can blow SEO

A well-conceived blogspot can bolster your SEO and get your company shooting up the search rankings, but blogging slip-ups can quickly shatter your company's reputation and leave your marketing campaign in tatters.

Blogging blunders can blow SEO



13 June 2008

Brin will work with Yahoo!

Google co-founder, Sergey Brin, has said that the search giant is still interested in developing a closer relationship with its nearest internet search rival Yahoo! Brin's comments follow the recent collapse of the merger between Yahoo! and Microsoft.

Brin will work with Yahoo!



10 June 2008

Microsoft to pay users to search

Microsoft is to try out a radical new tactic in its bid to muscle in on Google's massive share of the internet search market. The software giant is to reward users with cash when they buy designated products that they find using its Live Search engine.

Microsoft to pay users to search



9 June 2008

Phishing Attack on Google Adwords

Everyone has had phishing emails I'm sure, this annoying trend of trying to capture bank and credit and details has been on the rise for some time.

Phishing Attack on Google Adwords



7 June 2008

Yahoo! syndicates more than half paid search

Fewer than half of Yahoo!’s paid search clicks come directly from its own search engine, a new study has revealed. A search engine marketing company conducted research into the way search engines syndicate their search results and the quality of traffic they generate.

Yahoo! syndicates more than half paid search



4 June 2008

Google Succeeds Where Governments Fail

With Google now recognised as the UK’s number one brand we’re seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet.

Google Succeeds Where Governments Fail



3 June 2008

Blogging boosts search ranking quickly

Blogging can get your company shooting up the search rankings and form part of an effective SEO campaign, according to a leading online industry magazine and blog spot.

Blogging boosts search ranking quickly



 

 

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