 |
 |  |  |  |
TM
|
 |  |
|
 |
Search
Engine Optimisation Web Log (BLOG) | This News Blog is
dedicated to bringing news, information and innovations targeting the
Search Engine Optimisation industry. 
SMX London Conference 2007Search Marketing Expo comes to London on the 15 - 16 November 2007 at the Hilton London Metropole.
PageRank UpdateLast week was full of speculation regarding a PageRank update. It started with a number of sites - particularly directories and paid inclusion sites dropping in PageRank. Over the weekend PageRank has indeed updated unilaterally. Whilst there have been some high profile drops in PageRank, on the whole the update has been fairly positive.
Link Storm - in a tea cupThe saga continues this week with much speculation regarding Google and “paid links”. Since the beginning of Google it has been all about links, and the amount of “juice” that can migrate from one site to another because of a link. As a result the way to the top of Google has been down to gathering links.
Facebook's new best friend - MicrosoftAccording to an article in the Wall Street Journal, Microsoft is reported to have invested $240 million for a minority share in Facebook.
Facebook's new best friend - Microsoft
PageRank Update - MaybeThere are discussions in the forums concerning a PageRank PR update in Google. It appears to be only affecting some sites, on the most part from the US.
That was a weekend that wasn'tNot only did the England Football team make it difficult for themselves to qualify for next years European Championships, Scotland managed to do the same. The England Rugby World Cup team, whilst valiant in their efforts against the BOK's just couldn't quite get the upper hand
That was a weekend that wasn't
Brits are Europe’s leading social networkersThe UK has topped a poll of Europe’s most prolific social networkers. A study by comScore found that 80% of internet users in Britain regularly visit websites such as Bebo, MySpace and Facebook.
Brits are Europe’s leading social networkers
Google's stranglehold on world searchesNew figures have confirmed Google’s global dominance as the leading search engine. The latest research from comScore has shown that the search engine is at least four times more popular than its nearest rival as the amount of global queries hit 61 billion for August.
Google's stranglehold on world searches
The lowest form of wit, don't forget the emoticonsSince the beginning of electronic communication, the use of emoticons has become more and more important. A former colleague of mine had a very sarcastic sense of humour, but refused to use any indicators as to what his mood was. Richard Oppenheimer and I had the very same conversation only yesterday, which he goes on to reinforce how the new forms of messaging can cause significant issues if not used with care.
The lowest form of wit, don't forget the emoticons
TV search cuts out junk resultsThe leading US TV magazine is launching a new online search portal because results from websites such as Google and Yahoo! throw up too many meaningless choices.TVGuide.com has launched its Online Video Guide in a bid to filter out lots of the junk that appears in the results from the main search engines. It will give users the best internet video that is related to television.
TV search cuts out junk results
Newsletter - Higher Rankings Through News and BloggingFor two years now we have advocated that websites need to change on a regular basis. Whether it be by having a blog or a news area, this in itself can be quite difficult. Especially as the discipline required to create new and interesting content on a regular basis, gets more arduous over time. The theory is, that to the search engines a site that is adding to its content every couple of days must be loved by someone. If it is actively receiving contributions it must be up-to-date and current. To the search engines this reinforces that the site has authority.
Newsletter - Higher Rankings Through News and Blogging
Online advertising hits record levelOnline ad revenues continue to grow at a time when other forms of advertising are being hit hard.The latest figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers show that ad spend reached £1.3bn for the first half of 2007.
Online advertising hits record level
Google's global growthGoogle has its sights set on expansion across the world which could see its payroll expand by as much as a third.The internet search company wants to increase its engineering teams in Europe, the Middle East and Africa.
Why Search Engine Ranking is Like the NHS Waiting ListOK, so the optimisation process was a raging success. You’re number one worldwide for Lem-Sip flavoured dinnerware. Return to your office and prepare for profit. Don’t rush, it could be a long time coming. Search engine ranking is a key performance indicator; it isn’t an outcome. It’s all too easy to forget what we’re actually aiming for and treat symptoms, not causes.
Why Search Engine Ranking is Like the NHS Waiting List
Live Search boost for MicrosoftThe launch of Live Search is expected to give Microsoft a boost after it unveiled significant upgrades to its search platform. The introduction of a larger search index will generate more related core searches and the company claims its will make results more relevant and the overall experience more competitive with Google.
Live Search boost for Microsoft
|
 |
| ||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
 |  |  |  |
