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Search
Engine Optimisation Web Log (BLOG) | This News Blog is
dedicated to bringing news, information and innovations targeting the
Search Engine Optimisation industry. 
Is PageRank really that important?If you have researched the subject of search engine optimisation and ranking you will no doubt have come across the theory that when it comes to Google, PageRank is everything. In fairness if enough people say it, it must be true - folk law is wonderful, don't you think?
Is PageRank really that important?
Google's new Gadget Ads a winner for advertisersGoogle has launched its new interactive ads service and it is expected to be a big hit with advertisers.The interactivity of Gadget Ads will allow advertisers to do two key things: measure users' responses to their ads and update their adverts in real time.
Google's new Gadget Ads a winner for advertisers
Surfing better than sexAdults prefer surfing the internet to having sex according the results of a new poll. One in three people surveyed by JWT said they have given up sex and friends in favour of going online.
UK net users search for travel and friendsUK internet surfers are obsessed with holidays and communities – according to the latest research about web usage. The report by Nielsen//NetRatings studied the results of click-throughs from search engines and found travel websites such as Lastminute.com and membership communities such as MySpace were the most visited categories of net sites.
UK net users search for travel and friends
Does news and blogging have a role for business sites?We all know that whilst an image speaks a thousand words, when it comes to search engines the thousand words are more useful. By writing text content for your web site it provides “spider food” for the search engines to read and assess the page relevancy against other sites with similar content.
Does news and blogging have a role for business sites?
Search most effective form of advertisingOnline search is the most effective means of advertising - according to a new report from Deloitte. It found that 84% of internet users visit a website after finding it through a search engine in its State of Media Democracy Survey.
Search most effective form of advertising
Blog loyaltyNearly half of all internet users are loyal to their favourite blogs and visit them on a regular basis - according to the results of a new survey. The study by Synovate/Marketing Daily found 15% of readers check their favourite blogs daily and five per cent view them several times every day.
Facebook opens up profiles to search enginesIn a move which is expected to reignite the fierce debate over internet privacy - Facebook is making its members’ profiles available to search engines.The move will effectively make member profiles on Facebook public, enabling non-members to find out who has a profile on the site.
Facebook opens up profiles to search engines
Google on link buyingAt Search Engine Strategies (SES) San Jose, Matt Cutts of Google, is reported to have said that to help Google, webmasters should ensure they use the
Newsletter - Google: Death knell sounds for duplicate copyGoogle's deal to post the articles from news agencies on its Google News portal is a coup - especially given that it was locked in legal battles with some of them not so long ago. It now means news agencies will be credited for any articles which will be posted on Google News pages.
Newsletter - Google: Death knell sounds for duplicate copy
Office File Server disaster recoveryYou know that feeling, you know you have been religious in your backup procedures, but there is always that element of doubt when it happens. On Friday last week the power to our office was on one minute and off the next, ok maybe we should be running UPS' on our Internal File Server but when our last one failed it was in the plans to get it fixed, anyway live and learn.
Office File Server disaster recovery
New Search PR event from Microsoft SearchificationMicrosoft had its employees company meeting in Seattle last week, where it demonstrated “Live Search 2.0”. The general feedback from attendees so far is reported to have been fairly positive. Following on from this Microsoft is planning an event, “Searchification”, at its Silicon Valley campus on 26th September that will be the PR launch to a specially invited audience for the next version of Microsoft Live Search.
New Search PR event from Microsoft Searchification
Surfers warned about fake Google siteWebsite users are being warned about a fake version of the Google homepage which could lead unsuspecting victims to download malicious software. Experts are urging surfers to look out for a couple of telltale signs where a malicious version of the search engine's homepage has been substituted for the real thing.
Surfers warned about fake Google site
UK online ad spend increasesA report by UK media regulator Ofcom has found that advertisers are continuing to ramp up their spending on internet ad campaigns. It found that the money spent by advertisers online last year surpassed the ad sales for the two main UK terrestrial TV channels, ITV1 and Channel 4.
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