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Search
Engine Optimisation Web Log (BLOG) | This News Blog is
dedicated to bringing news, information and innovations targeting the
Search Engine Optimisation industry. 
Google PR Update - maybeWe are seeing reports that there may be a Google Toolbar PageRank update in progress. If you are seeing changes to your PR or Backlinks let us know.
A Pit Opens for Incautious Online MarketersThe news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers. We’ve already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation.
A Pit Opens for Incautious Online Marketers
Yahoo! stalemate slows challenge on GoogleBoardroom dilly-dallying over Microsoft’s takeover bid for Yahoo! could have a long-term negative impact on Microsoft’s ambitions to challenge Google, according to several investment experts.
Yahoo! stalemate slows challenge on Google
Hackers use SEO in malware scamHackers targeting search engine results have been using SEO techniques to compromise prominent websites in the latest malware attack using IFrame redirects.
Hackers use SEO in malware scam
Yahoo! to trial Google adsYahoo! has struck a deal with Google to serve up adverts sold through its arch-rival's AdSense system on its own results pages.
Internet marketer tries to trademark SEOSearch engine optimisation companies have been angered by the possibility that they may not be able to freely use the expression SEO to describe what they do, as a cheeky internet marketer has registered for a trademark on the term.
Internet marketer tries to trademark SEO
Yahoo! and Google friends on OpenSocialYahoo! has joined forces with its big rival with the decision to support Google’s OpenSocial developer platform for social networking sites. Google created the interface to allow programmers to develop social networking applications, using standardised code, that will run on more than just the one website.
Yahoo! and Google friends on OpenSocial
Searches are leading engine for marketingBusinesses are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies, according to the findings of a worldwide study.The survey, conducted by global PR network Eurocom Worldwide, found that nearly 80% of senior business professionals across IT and industry acknowledged the potent force of search engines in delivering their marketing and corporate messages.
Searches are leading engine for marketing
Mobile web is on the moveGoogle is seeing an upsurge in search requests from mobile phone users, a powerful sign that the new era of mobile internet use may have finally arrived. Product manager for Google Mobile, Matt Waddell, said that several factors were fuelling the growth.
SEM spend exceeding expectationsSpending on search engine marketing (SEM) has exceeded industry projections, as marketers look to shift their budgets from offline and other online methods — according to preliminary SEMPO stats. The Search Engine Marketing Professional Organisation predicts a healthy growth in SEM spending, as search marketing is expected to take budget share from other channels such as print magazines, direct mail and even website development.
SEM spend exceeding expectations
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