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Search
Engine Optimisation Web Log (BLOG) | This News Blog is
dedicated to bringing news, information and innovations targeting the
Search Engine Optimisation industry. 
Happy New Year! 2008 rankings about user experience.In a recent interview conducted by the Technology Review with Peter Norvig director of research at Google, one of the significant elements to the topics in the discussion was the admission that Google tracks visitor clicks. So if a user clicks on a link to a site and doesn’t return to Google to repeat the search again then it is taken as a sign of quality and the resulting site fulfilled user expectations.
Happy New Year! 2008 rankings about user experience.
Age Old SEO First Response Goes Out The WindowOne of the first responses an SEO will make when faced with a potential new client, is a pagerank check. It's quick, simple and gives you the first indication that a site may be banned from the Google Index. Seeing a site with 0 PR normally means a cache check, followed by a slow sinking into the hands.
Age Old SEO First Response Goes Out The Window
Merry ChristmasWe wish you all a very Merry Christmas!
Refining the Long Tail.Matt Cutts has revealed at the recent Pub Con in Las Vegas that Google will soon be rolling out a new part of their search engine results. When it comes to long tail queries, in the shopping niche for example, Google could return quite a few results from a single site. Lots of sub domains and folders from one site could appear on a single page.
The Office is now Closed for ChristmasThe XSEO office has now closed for the Christmas Holidays, we re-open on the 2nd of January. The blog will continue over the break if and when there is anything worth commenting on. Merry Christmas to you all!
The Office is now Closed for Christmas
Study finds search rankings impact on brandsNew research has highlighted just how important search engine rankings are to major brands as their position in listings can have a big impact on consumers’ perceptions - and ultimately purchasing intentions.
Study finds search rankings impact on brands
Brits are social networking obsessivesBritons are Europe’s leading social networking addicts according to a report from the UK’s communication regulator. Ofcom has found that people spend more time on websites such as Facebook and MySpace than their European neighbours.
Brits are social networking obsessives
Yahoo's Top searches in 2007Saddam Hussein, recycling, Britney Spears and pet food-recalls, top the list of the searches made using Yahoo! in 2007.
Amateur sleuth uses Google to solve mysteryA single mother out-foxed detectives in the hunt to solve the mystery of a ‘dead man’ who walked into a police station in the UK saying he was a missing person. The woman - who wanted to remain anonymous – did a simple Google search on John Darwin after he turned up five years after apparently drowning.
Amateur sleuth uses Google to solve mystery
SEO is for the long haulCompanies need to start thinking about SEO as a long term part of their marketing strategy if they are going to generate successful and quantifiable results.
Google's Christmas crackdownGoogle has had a crackdown on malicious websites in a move designed to thwart cyber criminals from cashing in this Christmas. According industry insiders, criminal gangs have been boosting the search engine rankings of their websites which contain malware so that unsuspecting users of search engines such as Google click on to these sites and their PCs become infected with a variety of viruses.
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