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Search
Engine Optimisation Web Log (BLOG) | This News Blog is
dedicated to bringing news, information and innovations targeting the
Search Engine Optimisation industry. 
Is search recession proof?With the potential threat of an economic meltdown dominating the global news agenda, there’s no wonder that SEOs are wondering if their industry is recession proof. In a post by Danny Sullivan picked up by Search Engine Land he looks at the issues and makes the distinction between the industry and Google.
Google's new climate change of givingGoogle has outlined plans to give away more than $26 million through its philanthropic division to good causes, including climate change. The company - who insiders say has the unofficial slogan ‘don’t be evil’ – made the announcement that Google.org would be donating the money as it bids to expand charitable giving on a global scale.
Google's new climate change of giving
Marketers to increase spending on analytics in 2008A new survey of some of the globe’s leading marketers has revealed that seven out of ten plan to increase their spending on web analytics.The study by Web Analytics Association (WAA) found that of the 500 professionals surveyed, training was top of the agenda to make greater use of analytics.
Marketers to increase spending on analytics in 2008
Google ends year with two thirds market share of searchFigures releases by a web analyst reveal that Google ended 2007 by achieving a record breaking increase in its market share of search. The company reached a figure of 66% for the last month of the year, setting a new record high.
Google ends year with two thirds market share of search
Buying paid ads on other companies brands or trade marks?Owning a Trade Mark gives the owner certain rights to protect its use, doesn’t it? To a certain extent it does however there is one area that is still, to say the least, a little bit of a grey in its implementation. This is in the field of search, or to be more specific paid search.
Buying paid ads on other companies brands or trade marks?
SES London 2008The 2008 Search Engine Strategies rolls into London again 19 -21 Feb 08 and it is back at the Business Design Centre Islington.
Google Dance PR Update - maybeWe are hearing from various people that there is a PR and BackLink upgate going on. We have seen some slight changes in certain sites but it doesn't appear to be widespread. So until it is fully embraced we are going to mark it as a partial for now. If you are seeing a shift please let us know.
Google Dance PR Update - maybe
How much are good SEMs worth?The Search Engine Marketing Professional Organization (SEMPO) conducted its first salary survey to establish pay scales for in-house SEMs and while the figures are in dollars, they are a great insight into the market in the US for us Brits.
Former SEO Company CEO JailedThe former CEO of Traffic Power, Matt Marlon, was jailed recently for allegedly running a housing foreclosure scam. He was said to be providing services to help homeowners on the brink of foreclosure, but instead constructed a scam which ultimately resulted in his imprisonment.
Google will catch spammers manuallyIn a recent interview with Google’s Peter Norvig, director of research; he admitted that Google employs humans to manually review and report on search results.The human reviewers are contractors, who are trained to spot spam techniques. They are tasked to randomly select specific queries and record their findings.
Google will catch spammers manually
Personal Search, where are we nowHow often do you find yourself focused on your search rankings, finding a top result then announcing to a colleague on the next desk your achievement for them to make the same search only to find they are getting different results?
Personal Search, where are we now
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