<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><generator>FeedManager</generator><title>Search Engine Optimisation Web Log (BLOG)</title><link>http://blog.xseo.com</link><language>en-gb</language><managingEditor>blog@xseo.com</managingEditor><webMaster>blog@xseo.com</webMaster><item><title>Google PR Update - maybe</title><pubDate>30/04/2008 17:03:30</pubDate><description>We are seeing reports that there may be a Google Toolbar PageRank update in progress. If you are seeing changes to your PR or Backlinks let us know. </description><link>http://blog.xseo.com/</link><author>blog@xseo.com</author></item><item><title>A Pit Opens for Incautious Online Marketers</title><pubDate>29/04/2008 11:34:30</pubDate><description>The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers. We&#8217;ve already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation. </description><link>http://blog.xseo.com/PitOpensforIncautiousOnlineMarketers</link><author>blog@xseo.com</author></item><item><title>Yahoo! stalemate slows challenge on Google</title><pubDate>29/04/2008 10:41:30</pubDate><description>Boardroom dilly-dallying over Microsoft&#8217;s takeover bid for Yahoo! could have a long-term negative impact on Microsoft&#8217;s ambitions to challenge Google, according to several investment experts.</description><link>http://blog.xseo.com/YahoostalemateslowschallengeGoogle</link><author>blog@xseo.com</author></item><item><title>Hackers use SEO in malware scam</title><pubDate>24/04/2008 10:41:30</pubDate><description>Hackers targeting search engine results have been using SEO techniques to compromise prominent websites in the latest malware attack using IFrame redirects.</description><link>http://blog.xseo.com/HackersuseSEOinmalwarescam</link><author>blog@xseo.com</author></item><item><title>Yahoo! to trial Google ads</title><pubDate>21/04/2008 10:42:30</pubDate><description>Yahoo! has struck a deal with Google to serve up adverts sold through its arch-rival's AdSense system on its own results pages.</description><link>http://blog.xseo.com/YahoototrialGoogleads</link><author>blog@xseo.com</author></item><item><title>Internet marketer tries to trademark SEO</title><pubDate>15/04/2008 10:42:30</pubDate><description>Search engine optimisation companies have been angered by the possibility that they may not be able to freely use the expression SEO to describe what they do, as a cheeky internet marketer has registered for a trademark on the term.</description><link>http://blog.xseo.com/InternetmarketertriestrademarkSEO</link><author>blog@xseo.com</author></item><item><title>Yahoo! and Google friends on OpenSocial</title><pubDate>14/04/2008 09:57:30</pubDate><description>Yahoo! has joined forces with its big rival with the decision to support Google&#8217;s OpenSocial developer platform for social networking sites. Google created the interface to allow programmers to develop social networking applications, using standardised code, that will run on more than just the one website.</description><link>http://blog.xseo.com/YahooGooglefriendsonOpenSocial</link><author>blog@xseo.com</author></item><item><title>Searches are leading engine for marketing</title><pubDate>09/04/2008 18:01:30</pubDate><description>Businesses are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies, according to the findings of a worldwide study.The survey, conducted by global PR network Eurocom Worldwide, found that nearly 80% of senior business professionals across IT and industry acknowledged the potent force of search engines in delivering their marketing and corporate messages.</description><link>http://blog.xseo.com/Searchesleadingengineformarketing</link><author>blog@xseo.com</author></item><item><title>Mobile web is on the move</title><pubDate>04/04/2008 18:26:30</pubDate><description>Google is seeing an upsurge in search requests from mobile phone users, a powerful sign that the new era of mobile internet use may have finally arrived. Product manager for Google Mobile, Matt Waddell, said that several factors were fuelling the growth.</description><link>http://blog.xseo.com/Mobilewebisonthemove</link><author>blog@xseo.com</author></item><item><title>SEM spend exceeding expectations</title><pubDate>02/04/2008 18:17:30</pubDate><description>Spending on search engine marketing (SEM) has exceeded industry projections, as marketers look to shift their budgets from offline and other online methods &#8212; according to preliminary SEMPO stats. The Search Engine Marketing Professional Organisation predicts a healthy growth in SEM spending, as search marketing is expected to take budget share from other channels such as print magazines, direct mail and even website development.</description><link>http://blog.xseo.com/SEMspendexceedingexpectations</link><author>blog@xseo.com</author></item></channel></rss>

