<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><generator>FeedManager</generator><title>Search Engine Optimisation Web Log (BLOG)</title><link>http://blog.xseo.com</link><language>en-gb</language><managingEditor>blog@xseo.com</managingEditor><webMaster>blog@xseo.com</webMaster><item><title>Is PageRank really that important?</title><pubDate>29/09/2007 13:04:30</pubDate><description>If you have researched the subject of search engine optimisation and ranking you will no doubt have come across the theory that when it comes to Google, PageRank is everything. In fairness if enough people say it, it must be true - folk law is wonderful, don't you think?</description><link>http://blog.xseo.com/IsPageRankreallyimportant?</link><author>blog@xseo.com</author></item><item><title>Google's new Gadget Ads a winner for advertisers</title><pubDate>27/09/2007 12:12:30</pubDate><description>Google has launched its new interactive ads service and it is expected to be a big hit with advertisers.The interactivity of Gadget Ads will allow advertisers to do two key things: measure users' responses to their ads and update their adverts in real time.</description><link>http://blog.xseo.com/GooglesGadgetAds</link><author>blog@xseo.com</author></item><item><title>Surfing better than sex</title><pubDate>25/09/2007 12:04:30</pubDate><description>Adults prefer surfing the internet to having sex according the results of a new poll. One in three people surveyed by JWT said they have given up sex and friends in favour of going online.</description><link>http://blog.xseo.com/Surfingbetterthansex</link><author>blog@xseo.com</author></item><item><title>UK net users search for travel and friends</title><pubDate>23/09/2007 22:47:30</pubDate><description>UK internet surfers are obsessed with holidays and communities &#8211; according to the latest research about web usage. The report by Nielsen//NetRatings studied the results of click-throughs from search engines and found travel websites such as Lastminute.com and membership communities such as MySpace were the most visited categories of net sites.</description><link>http://blog.xseo.com/UKuserssearchtravelandfriends</link><author>blog@xseo.com</author></item><item><title>Does news and blogging have a role for business sites?</title><pubDate>20/09/2007 23:03:30</pubDate><description>We all know that whilst an image speaks a thousand words, when it comes to search engines the thousand words are more useful. By writing text content for your web site it provides &#8220;spider food&#8221; for the search engines to read and assess the page relevancy against other sites with similar content.</description><link>http://blog.xseo.com/newsandbloggingforbusiness</link><author>blog@xseo.com</author></item><item><title>Search most effective form of advertising</title><pubDate>19/09/2007 12:30:30</pubDate><description>Online search is the most effective means of advertising - according to a new report from Deloitte. It found that 84% of internet users visit a website after finding it through a search engine in its State of Media Democracy Survey.</description><link>http://blog.xseo.com/Searchmosteffectiveadvertising</link><author>blog@xseo.com</author></item><item><title>Blog loyalty</title><pubDate>17/09/2007 18:59:30</pubDate><description>Nearly half of all internet users are loyal to their favourite blogs and visit them on a regular basis - according to the results of a new survey. The study by Synovate/Marketing Daily found 15% of readers check their favourite blogs daily and five per cent view them several times every day.</description><link>http://blog.xseo.com/Blogloyalty</link><author>blog@xseo.com</author></item><item><title>Facebook opens up profiles to search engines</title><pubDate>15/09/2007 22:52:30</pubDate><description>In a move which is expected to reignite the fierce debate over internet privacy - Facebook is making its members&#8217; profiles available to search engines.The move will effectively make member profiles on Facebook public, enabling non-members to find out who has a profile on the site.</description><link>http://blog.xseo.com/Facebookopenstosearch engines</link><author>blog@xseo.com</author></item><item><title>Google on link buying</title><pubDate>13/09/2007 18:34:30</pubDate><description>At Search Engine Strategies (SES) San Jose, Matt Cutts of Google, is reported to have said that to help Google, webmasters should ensure they use the </description><link>http://blog.xseo.com/Googleonlinkbuying</link><author>blog@xseo.com</author></item><item><title>Newsletter - Google: Death knell sounds for duplicate copy</title><pubDate>11/09/2007 22:06:30</pubDate><description>Google's deal to post the articles from news agencies on its Google News portal is a coup - especially given that it was locked in legal battles with some of them not so long ago. It now means news agencies will be credited for any articles which will be posted on Google News pages.</description><link>http://blog.xseo.com/GoogleDeathknellduplicate copy</link><author>blog@xseo.com</author></item><item><title>Office File Server disaster recovery</title><pubDate>11/09/2007 18:33:30</pubDate><description>You know that feeling, you know you have been religious in your backup procedures, but there is always that element of doubt when it happens. On Friday last week the power to our office was on one minute and off the next, ok maybe we should be running UPS' on our Internal File Server but when our last one failed it was in the plans to get it fixed, anyway live and learn. </description><link>http://blog.xseo.com/Officedisasterrecovery</link><author>blog@xseo.com</author></item><item><title>New Search PR event from Microsoft Searchification</title><pubDate>10/09/2007 01:58:30</pubDate><description>Microsoft had its employees company meeting in Seattle last week, where it demonstrated &#8220;Live Search 2.0&#8221;. The general feedback from attendees so far is reported to have been fairly positive. Following on from this Microsoft is planning an event, &#8220;Searchification&#8221;, at its Silicon Valley campus on 26th September that will be the PR launch to a specially invited audience for the next version of Microsoft Live Search. </description><link>http://blog.xseo.com/SearcheventMicrosoftSearchification</link><author>blog@xseo.com</author></item><item><title>Surfers warned about fake Google site</title><pubDate>06/09/2007 13:33:30</pubDate><description>Website users are being warned about a fake version of the Google homepage which could lead unsuspecting victims to download malicious software. Experts are urging surfers to look out for a couple of telltale signs where a malicious version of the search engine's homepage has been substituted for the real thing.</description><link>http://blog.xseo.com/SurferswarnedaboutfakeGooglesite</link><author>blog@xseo.com</author></item><item><title>UK online ad spend increases</title><pubDate>04/09/2007 23:28:30</pubDate><description>A report by UK media regulator Ofcom has found that advertisers are continuing to ramp up their spending on internet ad campaigns. It found that the money spent by advertisers online last year surpassed the ad sales for the two main UK terrestrial TV channels, ITV1 and Channel 4.</description><link>http://blog.xseo.com/UKonlineadspendincreases</link><author>blog@xseo.com</author></item></channel></rss>

